• Izikhwama Nezikhwama kanye Nomkhiqizi Welebula Yemikhono Efinyeziweyo-Minfly

Kungani ukudla kwabanye abantu kudayiswa kangaka?I-Packaging Design Matters

Kungani ukudla kwabanye abantu kudayiswa kangaka?I-Packaging Design Matters

Idizayini yokupakisha enhle kakhulu ingakhuphula kakhulu ukuthengiswa kwemikhiqizo ehlanganisiwe.Embonini yokudla neziphuzo, ukupakishwa okuhle kungavusa isifiso samakhasimende sokuthenga nokulangazelela ukudla, futhi imikhiqizo epakishwe kahle inemakethe enkulu.Isikhwama sokupakisha esinezingxenye ezimbili zokudla okulula kwe-KOOEE sivuse isifiso sabathengi sokuthenga “ngamandla okupakisha” ayingqayizivele.

Ukupakisha kungakhuthaza abathengi ukuthi bathenge
Umkhiqizi wokudla okulula wakhononda kumphathi webhizinisi lokupakisha elivumelana nezimo: “Ayikho indlela yokwandisa ukuhleleka!Akekho othenga umkhiqizo!Akulula kithi!”Umphathi webhizinisi lokupakisha elivumelana nezimo: “Nakuba kungajabulisi neze ukuthi kunama-oda ambalwa, kuyiphutha lami ukuthi akekho othenga imikhiqizo yakho!”
Manje isizini ye-“Golden Nine and Silver Ten”, kodwa ezinkampanini eziningi, le sizini enhle ayizange izilethele ibhizinisi elengeziwe.Phela, isimo somnotho jikelele sikhona, okuyinto engenakwenzeka.Kodwa-ke, abanye abakhiqizi abahlakaniphile basebenzise leli thuba ukuze bandise imakethe futhi bakhulise isabelo semakethe ngokusebenzisa ezinye "izindlela ezincane", njengabakhiqizi bokudla okulula - noma kunjalo, wonke umuntu kanye nokudla okulula akuzange kube neholide, futhi kufanele udle lokho okufanele ukudle. !Zishukumisa isifiso sabathengi sokuthenga ngamaphakheji ahlukile, futhi bafuna ukuqhubeka nokuhlala emakethe yokudla okulula.

Imikhiqizo yokupakisha ye-KOOEE igcwele ubuciko, "okubili" kuba "munye"

ukupakisha ukudla okulula

Ukudla okulula okubizwa nge-KOOEE kusebenzisa izikhwama ezinezingxenye ezimbili ukuheha abathengi.Lesi sikhwama esinezingxenye ezimbili singabamba imikhiqizo emibili enezithako zemvelo, ngenxa yophawu olungenamthungo olungagcini nje ngokuqinisekisa ukuhlukaniswa okuvumelanayo kwemikhiqizo emibili, kodwa futhi nokusha ngokuphelele komkhiqizo.

“Ukuhluka kokupakishwa kwezikhwama ezimbili kuwumkhuba ongenakugwenywa esikhathini esizayo,” kusho umongameli nomsunguli wenkampani yokudla okulula.Wabuye wathi, “Njengoba imikhiqizo eyakhelwe ngaphakathi inenani layo lemvelo lomsebenzi womswakama (okungukuthi umswakama), uma imikhiqizo emibili Igcinwe esikhwameni esisodwa, imikhiqizo enomswakama ophezulu izithako ezisebenzayo ingase ithintwa imikhiqizo enezithako ezisebenzayo ezinomswakama omncane, i-dual-pack design iqinisekisa ukuthi umswakama wamantongomane akhelwe ngaphakathi usesimweni esilinganiselwe.Idizayini enamaphekhi amabili yingoba asifuni ukumane sidale amabili Kuyinto engagculisi yabathengi kubathengi, ngakho-ke sibone indlela engenazihibe yokubhekana nazo zombili lezi zinkinga.”

Izinkampani zokupakisha eziguquguqukayo zingathuthukisa imakethe yokuklama ukupakisha

Kuyaqondakala ukuthi abakhiqizi abaningi bokudla okulula ezweni lami abanaki ukuklama kokupakisha.Phela ukupakisha, ukupakisha, ukupakisha, ukuklama, kumosha leyo mali?Futhi noma ngabe kunezinkampani zokudla okulula ezinamathisela ukubaluleka ekwakhiweni kokupakisha, zingase ziyeke ukuqhubeka nokuthuthukisa ukupakisha ngoba ayisekho enye indlela enokwethenjelwa.Leli kungaba yithuba elikhulu lebhizinisi lezinkampani zokupakisha eziguquguqukayo!

Njengoba abakhiqizi bokudla okulula bekhononda, ngisho noma behlinzeka ngemikhiqizo efanayo noma engcono nakakhulu, abakwazi ukuthengisa abanye abaqhudelana nabo.Kungani?Ukupakisha okubi!Abathengi bayakhetha, ngaphezu kwemikhiqizo, "ubuso" futhi kuyinqubo yabo yokukhetha.Izinga abathengi “ababheka ngalo ubuso babo” alilona ihaba uma bethi bakhokhela amaparele.Lokhu kuyiqiniso elinqunu futhi elinegazi kubakhiqizi.

Ukudla nakanjani kuzofaka umzamo omkhulu ekupakishweni esikhathini esizayo, futhi umklamo wokupakisha uzoba nemakethe enkulu esikhathini esizayo.Ezinkampanini zokupakisha eziguquguqukayo, leli yithuba elikhulu kakhulu.Izinkampani zokupakisha eziguquguqukayo ezinganikeza izixazululo ezinhle kakhulu zokuklama ukupakisha zizoba nomthombo ozinzile wama-oda kanye namakhasimende azinzile ngokwengeziwe esikhathini esizayo.Uma imboni yokudla okulula ikhala kumphathi wenkampani yokupakisha evumelana nezimo futhi, umphathi kufanele ambambathe omunye ehlombe futhi athi, “Kulungile, ngizokusiza ukukuxazulula!”


Isikhathi sokuthumela: Sep-21-2022