Okubaluleke njengokuhleikhofi emaphaketheni?
1. Ukupakishwa kwekhofi okusebenzayo
Ukupakishwa kwekhofi okungcono kakhulu akukhangi nje kuphela kodwa futhi kuyasebenza.Ukupakishwa okuhle kuvikela ikhofi lakho, kungakhathaliseki ukuthi ligayiwe, lifakwe isinongo, noma likabhontshisi.Uma ukhetha okokusebenza kanye nesitayela sokupakisha, cabangela ukuphepha komkhiqizo ngesikhathi sokuthunyelwa nokugcinwa.Kungakhathaliseki ukuthi ukhetha izinto ezisezingeni eliphezulu noma zendabuko, ukupakishwa okuhle kugcina ikhofi lakho lilisha futhi livikelekile kusukela ngesikhathi umkhiqizo uzalwa.
2. Ukupakisha kuthuthukisa umkhiqizo wakho
Idizayini yokupakisha nemininingwane ingathuthukisa umkhiqizo wakho nekhofi lakho.Lapho uklama ukupakisha, ungakhetha ukubeka uphawu lwakho phambili namaphakathi ekwakhiweni, noma ungakhetha ukubekwa okucashile.Gqamisa izingxenye ezithakazelisa kakhulu zenkampani yakho emaphaketheni akho, njengokuthi lapho ubhontshisi uvunwa khona, noma yiziphi izinyathelo zemvelo zomkhiqizo wakho, nama-flavour ahlukile.Sebenzisa amaphakheji akho ukuze ukhuthaze amanani nendaba yomkhiqizo wakho - amakhasimende azokhangwa umkhiqizo wakho, azobona umkhiqizo wakho, futhi azothambekela kakhulu ekuthengeni ikhofi lakho ngokuzayo.
3. Idizayini yokupakisha izothengisa umkhiqizo wakho
Ukupakishwa okuhle kwenza ikhofi lakho lihluke.Idonsa ukunaka kwamakhasimende futhi iwadonsele emkhiqizweni wakho kunezimbangi zakho.Nakuba sithanda ukukholelwa ukuthi asibahluleli abantu ngokubukeka kwabo, iningi lezahlulelo zethu ngomkhiqizo zisekelwe ekwakhiweni kwawo.Ucwaningo lukhombisa ukuthi abantu bathatha izinqumo benganakile kungakapheli imizuzwana eyisikhombisa ngaphambi kokuthi bathathe izinqumo eziphusile.Abathengi badinga imizuzu embalwa kuphela ukuze banqume ukuthi bafuna ukusebenzisa umkhiqizo wakho, futhi ukupakisha kudlala indima ebalulekile ekukhetheni.
Esimeni sokuthengisa, ukupakishwa kwekhofi kuwumbono wokuqala.Njengoba uthuthukisa umkhiqizo wakho, ukuthola umbono omuhle kuqala kubalulekile - ngenkathi ukupakisha kwakho kungase kungalithinti ikhwalithi yekhofi lakho, abathengi abaningi baqondiswa ubuhle.Uma bengasesheli ikhofi lakho ngokuqondile, bazokhetha uhlobo olubukeka kahle kakhulu noma oluthakaselayo.
Ukupakishwa okuhle kwekhofi kungagcina umkhiqizo wakho uphephile, kuthuthukise umkhiqizo wakho, futhi kuhehe amakhasimende amasha—elinye lamathuluzi anamandla okumaketha ikhofi lakho kumakhasimende amasha.
4. Coca indaba yomkhiqizo wakho ngokupakishwa kwekhofi okuyingqayizivele
Ngaphandle kokukhanga kobuhle nokusebenzayo, ukupakishwa kobuciko kusitshela indaba yomkhiqizo wakho nekhofi lakho.Lapho abathengi bethenga ikhofi, ngokuvamile abanaye umkhiqizi wekhofi onolwazi ukuze abaqondise ekunambithekeni okuhlukahlukene nezici zokuthosa.Esikhundleni salokho, ukupakishwa kwekhofi kumele kwenze amakhasimende azi konke adinga ukukwazi - hhayi nje umkhiqizo, kodwa inani lomkhiqizo.
1) Livelaphi ikhofi
Abathengi bafuna ukutshala imali emikhiqizweni enezindaba.Yenza imikhiqizo yakho igqame ngokuhlanganisa into yomuntu ephaketheni lakho.
Isibonelo, ungabhala emaphaketheni lapho ubhontshisi wekhofi uvela khona, njenge-Ethiopian Floral Blend noma i-Colombian Vanilla Coffee.Uma usebenza endaweni encane, yekhofi ehweba ngokungenzeleli, hlinzeka ngolwazi mayelana nabalimi nomsebenzi wabo.Lokhu kwenza umkhiqizo wakho ubukeke ungaphezu komkhiqizi wekhofi nje - ukubhala indaba ngabantu ephaketheni lakho kuthumela umlayezo wokuthi inkampani yakho inentshisekelo kubantu nekhwalithi, hhayi nje inzuzo.
Njengoba umphakathi uphokophele endleleni evumelana nemvelo futhi esimeme, abathengi nabo bayawazi umthelela wemvelo wemikhiqizo.
2) Ungalijabulela kanjani ikhofi
Siza amakhasimende akho aqonde ukuthi inhlanganisela ngayinye ihluke kanjani - engeza umbhalo ochazayo ephaketheni lakho futhi unikeze imininingwane ngama-flavour ahlukahlukene afihlwe esikhwameni ngasinye.
Yiba nobuciko ngemiklamo yakho.Esikhundleni sokubhala indlela engcono kakhulu yokwenza inkomishi yekhofi, ungasebenzisa ihluzo ezihlanzekile njengezipuni namaconsi amanzi.Ihluzo ezilula nezincane zidlulisa ulwazi oludingekayo ngaphandle kokudala imfuhlumfuhlu ebonakalayo ephaketheni.
Lapho kungabaikhofi emaphaketheniumklamo kufanele usikwe phakathi?
Ukupakishwa okufanele kubalulekile ekwakheni umkhiqizo wekhofi ochumayo.Uma uqala ukuklama ilogo yakho kanye nelebula, into ebaluleke kakhulu ukuqhamuka nokuthile koqobo ukukhombisa isimilo somkhiqizo wakho.Kodwa-ke, njengoba amashalofu esitolo agcwele izinkampani nemikhiqizo ehlukene, ukuqhamuka nomklamo owinayo kungaba nzima kakhulu.
Ukukusiza ukuthi uqalise, sihlanganise ezingu-8 zezindlela ezingcono kakhulu zokwenza iphakethe lakho lekhofi ligqame.
1. Umbala Wokugcizelela
Iso lomuntu likhangwa umbala.Ukuze wenze ukupakishwa kwekhofi kugqame emqhudelwaneni, gqamisa umbala kumklamo wakho.
Ungasebenzisa i-psychology yombala ukuze udale ilebula ekhangayo - okuluhlaza kuvame ukuhlotshaniswa nempilo nemvelo, kuyilapho igolide lidlulisela isici sobuhle nobuhle.Ungakwazi ukuhlanganisa imibala eminingi ngomklamo ogqamile, ogqamile.
Nokho, asikho isidingo sokuthi usebenzise imibala egqamile ephaketheni lakho ukuze wenze umkhiqizo wakho ugqame.Kwesinye isikhathi imibala nemiklamo emincane iyamangalisa njengamalebula agqamile, futhi ingakhuluma ukuthi umkhiqizo wakho unhle, upholile, futhi wesimanjemanje.
Zama imiklamo yemibala ehlukene.Ukuze wenze ukupakishwa kwakho kuhluke, ungazama imibala engajwayelekile njengohlaza lwasentwasahlobo noma opinki.Ngaphandle kwalokho, ungakhetha okumpunga okuthulisiwe noma okunsundu.Isikimu sombala esiyimpumelelo sigqama esixukwini futhi sibonisa umlayezo nethoni yomkhiqizo wakho.
2. Dala Ukupakisha Okuyingqayizivele
Ukwakha ukupakisha okuyingqayizivele nokukhangayo.
Ngokocwaningo lwango-2015, izinhlobo zokudla neziphuzo ezazisebenzisa izithombe zokunyakaza nokunyakaza kumalebula azo zenze kangcono kunezinkampani ezisebenzisa izithombe ezimile.Abathengi bavame ukuthola amalebula "eselula" ajabulisa kakhulu futhi amasha kunamanye amalebula, okusho ukuthi maningi amathuba okuthi bakhethe ukupakisha "okuhambayo" emashalofini esitolo.
Uma ufuna ukwengeza umfanekiso noma isithombe ephaketheni lakho, ungacabanga ukuthi ikhofi lakho lithelwa enkomishini elungele ukusetshenziswa, noma ubhontshisi wekhofi uchitheka ekubambeni isandla.Umnyakazo uzodala umuzwa wokuzwa kuzithameli zakho, uzidonsele kumkhiqizo wakho futhi ubashukumisele ukuthi bafunde okwengeziwe.
3. Linga ngamafonti okudala
I-typography ephaketheni lakho inquma impumelelo yayo.
Izinhlobo zokubhala ezinobuhlakani nezihlukile zingenye yezakhi ezinamandla kakhulu zokupakishwa nokufaka uphawu.Isibonelo, izinkampani eziningi ezinkulu zisebenzisa amafonti kuphela kuma-logo azo, akhuluma namandla okubhala okuhle.
Zama ukugcina ukumaketha kwakho kanye nombhalo wephakheji lakho lekhofi uhambisana futhi uhambisana.Uma inkampani yakho isebenzisa uhlobo lokubhala oluhlelekile lomkhiqizo wakho, gcina ithoni engaguquki ephaketheni lekhofi—ungazama ngamasayizi nezitayela ezihluke kancane, kodwa ukungaguquguquki kukonke kuzonikeza umkhiqizo wakho ukubumbana okwengeziwe.
Uma umkhiqizo wakho ngokuvamile usebenzisa amafonti amancane nangaphansi, ungenza amalebula akho ekhofi asebenzise amafonti agqamile, aphefumulelwe kabusha ngedrama eyengeziwe nokugcizelela.Nokho, qaphela lapho usebenzisa izitayela eziningi ezahlukene zamafonti kuphakheji yakho - amafonti amaningi kakhulu angenza ilebula ibukeke iminyene futhi ingakhangi.
4. Ukuxoxa izindaba
Ukupakishwa okuhle kungaxoxa indaba yomkhiqizo wakho nekhofi lakho.Ukuze udale amalebula afundisayo nahehayo, ungesabi ukuwachaza.
Cabanga ngamaqiniso athakazelisayo abathengi abangaba nentshisekelo kuwo. Faka phakathi ulwazi olubalulekile mayelana nokuthi ikhofi lakho livelaphi nokuthi licutshungulwa kanjani, kanye nanoma imaphi amathiphu noma imihlahlandlela yokwenza inkomishi yekhofi enhle kakhulu.Nikeza uhlu lwama-flavour abathengi abangase babe nalo lapho bephuza ikhofi, njengesithelo noma ushokoledi.
Ukhiye wokupakisha okuchazayo wekhwalithi ephezulu awukona ukuminyanisa amalebula akho—sebenzisa amabhulokhi ombhalo kanye nesithombe sokubhala sobuciko ukuze uhlukanise izigaba zombhalo ezinkulu, futhi usebenzise izithombe ezinesitayela noma nini lapho kunokwenzeka khona ukuze wenze umlayezo wakho ube lula.
5. Bonisa inani lomkhiqizo
Uma inkampani yakho inezitifiketi ezikhethekile noma imiklomelo, ibonise emaphaketheni akho.
Uma umkhiqizo wakho ungenazo izitifiketi eziphawulekayo noma imiklomelo, usengabonisa ilebula yakho.Gqamisa amanani omkhiqizo wakho, njengokungafihli kwe-supply chain noma amapulazi angenazo izibulala-zinambuzane.Uma inkampani yakho izibophezele emikhiqizweni yeqophelo eliphezulu, tshela abathengi – izohamba ibanga elide ekwandiseni ukwethenjwa kwemikhiqizo yakho.
6. Engeza imifanekiso
Umsebenzi wobuciko ohlakaniphile futhi omuhle uyindlela esheshayo yokubamba ukunaka kwabathengi.
Uma uklama okokufaka kwakho, naka ngokukhethekile ihluzo noma imidwebo yakho.Imifanekiso efanele ingenza noma iphule ukupakisha kwakho - uma ilebula yakho ibukeka sengathi yeyakudala, ixakile, noma iklanywe kabi, iningi labathengi lizoshintshela emkhiqizweni okhanga kakhulu.
7. Ithoni yomkhiqizo
Uma uklama okokufaka kwakho, gcina ithoni yomkhiqizo wakho engqondweni.
Idizayini, umbala, kanye nesitayela sephakheji yakho izodlulisa umlayezo wenkampani yakho.Ukhiye uwukuqondanisa lo mlayezo nendaba yomkhiqizo wakho - ingabe ufuna ukuzwa esikoleni sakudala ngemvelaphi yomlando yekhofi, noma ukhetha ivayibhu ejabulisayo yedolobha lesitolo sekhofi sasedolobheni elikhulu?
Ithoni yomkhiqizo wakho kufanele ibe nomthelela ezinqumweni zakho eziningi zokupakisha, kusukela ekukhethweni kombala kuya ezintweni zokuqeda.Isibonelo, igolide nesikimu sombala omnyama sisebenza kahle ngokufaka uphawu kwesimanjemanje, okunethezeka, kuyilapho ama-retro blues namafonti akudala angase asikhumbuze ekuqaleni kwekhulu lama-20.Izinto zokuqeda nazo zingashintsha ithoni yephakheji - isiphetho se-matte sizonikeza umuzwa wesimanje futhi wemvelo, kuyilapho ukuqedwa okucwebezelayo kungase kubangele ubuciko.
8. Ubuwena bomkhiqizo wakho
Ibhrendi yenkampani ihlanganisa izithombe ezinengqondo, ezithinta imizwa, ezibonwayo, nezamasiko abathengi abazihlanganisa nebhizinisi noma umkhiqizo.Maduze sizohlobanisa izithombe ezithile, iziqubulo, imibala, ngisho nephunga elimnandi nemikhiqizo ethile.
Lapho ukhulisa inkampani yakho, kubalulekile ukufaka uphawu lwakho emaphaketheni.Uma ukhetha ikhofi ngokwalo, awudingi ukubeka uphawu lwakho phakathi nendawo yelebula - ungalubeka phezulu noma phansi ephaketheni, noma eduze kwelebula eyinhloko.
Gcina idizayini yomkhiqizo wakho kanye nokubeka okufanayo kuyo yonke imikhiqizo yekhofi eyahlukene - lokhu kuvumelana kuzosiza ukukhulisa ukuqwashisa kwabathengi kanye nokujwayelana nenkampani yakho futhi kubasize bakhombe imikhiqizo ehlukene emashalofini esitolo sakho.
Isikhathi sokuthumela: Mar-31-2022